We have news for you, reader. Reportedly, Apple is planning for a renewed push for a place in our entertainment system. This modification will come with a set-top box which will stream around 4K videos. It will feature an up to the minute processor which is capable of streaming higher- resolution 4K content, highlighting live television content and matter.
It is said that the update will come out in the month of September along with the new iPhone and Apple Watch models. This event will be an important one for the company, as many of its launches are taking place altogether.
This manoeuvered step will mark the company’s standpoint in the streaming market, pushing it to a different league. Others might face a little struggle to match up to such level of competition. Apple right now commands only 15 percent of the set-top market and by right now we mean, end of March. This was revealed by a survey by Parks Associates following other major companies like Roku Amazon and Google.
The company made hardware changes to the Apple TV box only two years ago. In 2015, a remote control, an app store and a support from Siri voice assistant were incorporated within the gadget. Apple even introduced a new operating system that supports a whole big world of apps. The software tvOS allows the Apple TV to run all kinds of media which include games and fitness programs. The future seems to be here. With such changes taking place every day, the sky does not seem like a far off limit.
Apple CEO Tim Cook commented that “you’ll be hearing a lot more about tvOS later this year” at its developer conference which took place in the month of June. The makers haven’t stopped there, they have gone ahead and promised an official app for the prominent and popular Amazon Video service. This app will be available later this year on Apple TV.
The 4k upgrade for its Apple set-top box seems to be a promising step for the company. They are doing everything they can to up their game and are succeeding in it. It is a clear message to their adversaries.
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