Recently there have been many changes taking place in the tech world. Every day is a new story, where someone or the other pops up with a new addition. There isn’t a possibility that has not been explored. Nobody stays behind. Running to win the race, now Facebook has taken the lead.
The company has announced not one but two new updates. This seems like an interesting news right? Well, just like any other update this one comes with a motive. The induced changes will work to limit the video click bait posts which always appear in the news feed of the users. They obviously create a nuisance and take up space. The posts which are being targeted are of those with a fake video play buttons being embedded into an image or video of a static image. Facebook has algorithms which were innately designed to promote videos which are longer, but like any good thing, spammers have even taken advantage of this feature, they trick users into clicking links to low-quality websites. Even the ones with malicious ads. It was only noticed a little while ago by users that static images were disguised as videos. This was being done by tricking Facebook’s algorithm merely by uploading a static meme of the 10-second video.
Bara Hamodi, Zahir Bokhari and Yun Zhang who are some of the Facebook engineers exclaimed in a blog post that “Publishers that rely on these intentionally deceptive practices should expect the distribution of those click bait stories to markedly decrease, and most Pages won’t see significant changes to their distribution in News Feed.” This update will be added to Facebook over the next few weeks. Only in May, the company rolled out some more tweaks to the News Feed which aided to limit the click bait posts. This was appreciated and worked to a great extent.
Since the election, Facebook has pulled up their socks and taken a more aggressive path to deal with anything that creates a nuisance. To moderate the content on its own platform, Mark has made considerable changes as a response to all those criticisms for not doing enough to suspend the fake news running on their platform.
Let us hope that these changes would actually make a difference and save all the innocent people from suffering. Many unknowingly click on those links which are mostly malicious in nature. They harm the account, the computer and ends up being a problem for everyone.